Mastering the art of search engine optimization for law firms can seem daunting to most firms. Most law firms realize the importance of owning a website, but few understand how important search engine optimization is or how to go about search engine optimization for lawyers. Utilizing targeted long-tail keywords greatly improves your law firm’s ranking and narrows down the search results to those potential clients who are most likely to obtain your services in the future. Law offices are an investment of time and money. The more success you have in the area of client retention and finding the right person to represent you, the more money you will make as a result of this investment.
In order to make your website rank higher on Google and other search engines, you have to master search engine optimization for lawyers. One way of accomplishing this is to use proper title tags, meta descriptions, headings and content. These items are what people will actually see when they access your website. A great title tag should be able to convince Google that your website is worth something, which will help it to place it higher on Google search engine results.
Many SEO specialists believe that lawyer SEO marketing is not as effective as blogging and other article marketing techniques. This is simply not true. When a user types a keyword into Google and looks at the first page of search results, the focus is on the first listing that comes up. If a lawyer SEO marketing campaign is incorporated into an article, blog or other content, the listing will be higher in rankings due to the fact that these items are closer to the top of the list.
Once a lawyer website begins appearing on Google, you should also begin using local search results for clients. The keywords associated with a specific firm can be the focus of these listings, or they can be used as a main keyword for the entire site. There are pros and cons to each strategy, so you should consider all of them carefully.
Law SEO can benefit individual lawyers, too. Each attorney has different needs and having their website rank higher on Google and other search engines mean more clients will come in who know the name of the law office. For smaller firms, this is a critical component of SEO for Lawyers. Having more lawyers and clients visiting a particular firm, it is far less likely that they will experience a loss. In fact, research shows that the more traffic there is to a law firm’s website, the more clients they will receive in any given year.
SEO for lawyers is a growing industry because it makes good business sense for online legal services firms to provide their potential clients with a professional, high-ranking ranking presence on the internet. This not only creates a great online presence but also helps potential clients find the firm in a virtual space that is much more accessible. If you want to expand your business as a solo practitioner or add a firm to your business, creating an SEO strategy for your law firm could be the right choice for you.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at digital marketing for lawyers, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.